Posted by: Mike Halliday Posted on: Today at 12:07:24 pm
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Of course customers have no idea about the difference betreen a T/M and a portable the same as they don't know the difference betreen a rug doctor and a professional machine....... that's why we need to tell them.
One of the reasons I only try and do home quotes is it allows me to explain to the customer why I'm charging more than ABC carpet cleaners.
To say customers don't care about what we use is not true it's like saying we just want a machine that clean carpets we don't want to know it's specification it just has to clean carpets.
If we don't tell them why we are different why would they chose us over a cheaper company
Spot on.
I went to quote last week, the fisrt thing the lady said it was her intentions
to get another 2 or 3 quotes, now normaly i would i would think price seeker straight away , but she did say she was not neccasarlily looking for the cheapest quote. I talked her through the procdeures,explained about the t/m
guess what ? she booked me in there and then not even bothering to get another quote.
So in a nut shell a t/m does make a difference ............. most of the time .
Geoff