Carpet Cleaning Issues - Carpet construction, upholstery cleaning, stain removal, equipment, events, etc.
Free Room Letter
Posted by Ian_G. (Ian_Gourlay), 25 February 2004Ok most of you know about it.
I got this on as a Free Statergy from Sombody Meyer, following up a posting on this site.
This is one where you do Free room if They have another room cleaned
He said I could use it as long as I change words.
Suggests sending to exsisting customers.
Has anyone tried this type of statergy to new customers.
As I know some of you already use this letter.
In the Book How to Out Sell Comp etc.
It says letters pull more leads , jobs than leaflets.
If you were using this letter as a leaflet drop would you put it in an envelope?
Has anyone bought Meyers complete Marketing Statergies, as price looks good.
I also now understand how bait and switch worked,
I wont say works.
Posted by squeaky (squeaky), 25 February 2004I already put it on a postcard,It works for me but don't expect an immediate response,I find it takes a month or so for a response (try putting 'keep this card for the free offer') as they tend to stick it on the fridge door rather than throw it away.
Posted by MB (Mark Betts), 25 February 2004Ian
Yes I use it, great success but I have adapted it for my client base.
I tried it in envelope as is so to speak and dropped round local houses, ZILCH!!!!!
Used it on my existing customers - GOOD RESULT-
Posted by Ian_G. (Ian_Gourlay), 26 February 2004Think I will try it without envelope,
Once snow haS GONE.
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